Every book recommended in Selling in the Age of AI, in one place. If you scanned a code from the book, it brought you to the right shelf. No daily newsletter behind this page. No fake urgency. Just the books.
Geoffrey Moore
The adoption-curve classic. If you sell innovative products, this explains why deals that felt easy with early adopters get hard with the mainstream — and what to do about it. His other books, especially Inside the Tornado, are worth your time too.
Buy on AmazonRoger Kerin & Steven Hartley
Dry and somewhat theoretical — it's the go-to textbook for marketing majors. Read it to understand how your marketing department thinks, and why.
Buy on AmazonAl Ries & Jack Trout
Short, sharp, and the source of the ladders-in-the-mind idea. Read it, then give your copy to someone in marketing.
Buy on AmazonRobert B. Miller, Stephen E. Heiman & Tad Tuleja
The definitive treatment of complex sales with multiple buying influences — the pyramids inside the company, mapped in full.
Buy on AmazonNicholas Boothman
Practical, fast techniques for rapport — mirroring, first impressions, and how meetings really start before anyone talks business.
Buy on AmazonMark Murphy
For the chapters of your career that involve bad actors. Recognizing the pattern early is most of the defense.
Buy on AmazonWarren Buffett — free from Berkshire Hathaway
Decades of repeated lessons on price, value, margin of safety, and not doing bad deals. Free to read, straight from the source.
Read free at berkshirehathaway.comErik Peterson & Tim Riesterer
The value wedge, power messages, and how to differentiate with what you can prove and competitors can't claim.
Buy on AmazonBrian Burns
Practical advice on lockouts, traps, and controlling the process in competitive deals.
Buy on AmazonPerry Marshall
Pareto's law applied ruthlessly to sales: find the vital few activities, accounts, and offers that produce most of your results.
Buy on AmazonNancy Duarte
How to build presentations around story instead of slide count. The antidote to the thirty-slide deck.
Buy on AmazonRobert Cialdini
The foundational text on why people say yes — reciprocity, commitment, anchoring, scarcity, and the word "because." Recommended in three separate chapters for a reason.
Buy on AmazonChris Voss
Practical verbal skills from an FBI hostage negotiator — mirroring, labeling, and calibrated questions that work in conference rooms too.
Buy on AmazonFrank Bettger
Written in 1947 and still true, because human nature hasn't shipped a new version. Practical enthusiasm, questions, and follow-through.
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